Designed corporate presentations for annual reports, business reviews, investor materials, conferences, and internal events. Focused on visual storytelling, information hierarchy, and data visualization to communicate complex information clearly and effectively.
Developed a scalable brand identity for a genetic diagnostics company with multiple products under a unified brand architecture. Created a flexible logo system, color-coded sub-brands, and brand guidelines that ensure consistency while reinforcing trust, innovation, and scientific credibility.
The identity development began with comprehensive research into the genetic diagnostics market to understand how leading brands communicate trust, scientific credibility, and personalization.
The research included competitor analysis, visual language evaluation, and identification of key industry trends, providing a strategic foundation for the brand identity rather than relying solely on aesthetics.
The primary challenge was to create a flexible identity system for TreeGene—a brand ecosystem consisting of multiple diagnostic services, including Origin, Sport, Oncofocus, and Relatives.
The logo is inspired by the DNA helix, symbolizing scientific precision, innovation, and individuality. A modular identity system with dedicated color palettes for each product line enables the brand to expand while maintaining a consistent visual language.
The project included the development of multiple logo concepts, color systems, sub-brand architecture, and presentation materials for stakeholder approval.
To support long-term brand consistency, a comprehensive visual identity system was developed, covering logo usage, typography, color hierarchy, photography, graphic elements, and applications across digital and physical media.
The brand book also introduced a modular pattern system derived from the logo, allowing the identity to remain recognizable across packaging, laboratory materials, merchandise, social media, and marketing communications.
Integrated AI image and video generation into the 3D and design workflow, reducing concept production time by up to 70%. Produced 100+ AI-generated visuals, characters, animated clips and campaign assets for social media, presentations, outdoor advertising and print.
Produced AI landscaping and urban environment concepts for residential developments, supporting presentations, tenders, and stakeholder approvals.
Built personalized AI marketing campaigns by generating realistic visuals based on employees, eliminating the need for traditional photoshoots.
Designed 10 AI-generated museum interiors for cultural projects in Kazakhstan and Azerbaijan, maintaining a unified architectural language while reflecting national identity.
Created AI-generated visuals for café and restaurant marketing campaigns, replacing traditional photoshoots and reducing content production costs by up to 80%. Developed assets for menus, coffee cups, roll-up banners, social media, and advertising materials while significantly accelerating creative delivery.
Created a comprehensive brand identity and brand book for a real estate developer, built around the concept of the Golden Ratio. The project included research, positioning, logo design, and a complete visual system. The resulting identity communicates reliability, architectural precision, and long-term value while standing out in a competitive market.
The brand identity development began with in-depth market research, including competitor analysis, audience profiling, and evaluation of the company's strengths and opportunities. This process defined the brand's positioning, unique value proposition, naming, and overall visual direction.
The Golden Ratio as the Foundation of the Identity
The identity is built around the principles of the Golden Ratio, symbolizing balance, precision, and architectural excellence. This concept reinforces AB Capital's positioning as a reliable developer focused on thoughtful design, quality, and long-term value.
A bold lime-green palette was chosen to differentiate the brand from traditional construction companies. The color represents innovation, growth, sustainability, and forward-thinking development while ensuring strong recognition across both digital and printed materials.
Galereya Novostroek sells new-build apartments. The brand had a logo and a blue, but nothing that people would actually wear. I was asked for merch. I started with the question of what the merch should say, not what it should be printed on.
Corporate merch usually fails for one reason: nobody wants to be a walking logo. So the main mark became a phrase — I ♥ GN, with the heart doing the work of the symbol. The lockup goes on small, the size of a label on a good blank tee. The pattern goes on large, always as a solid field running off the edge of the garment, so it reads as a horizon rather than as decoration.
Three colours: cobalt, white, black. Two rules: either one large field of pattern or one tiny mark, never a middle-sized print. One world for every shot: a real daytime sky with cumulus clouds, which is both the brand's blue and the view from the apartments being sold.
Applied across t-shirts and sweatshirts, caps, tote bags, laptop sleeves, phone cases and popsockets, enamel pins, cushions for the sales office, Crocs jibbitz, foil balloons for events, and pet tags — because the people buying these apartments are moving in with their cats.
The whole campaign was generated rather than photographed. I designed each item flat, then built prompts that hold the geometry exactly — every angle, every sharp corner, every field boundary — and shot the whole series in a single visual world. What normally takes a studio, a crew and a sample run took a few days and cost nothing but iteration.
Produced AI-generated promotional imagery and cinematic content inspired by Kazakh heritage and nomadic culture. Reduced content production costs by up to 80% while creating a scalable library of visual assets for social media, advertising campaigns, e-commerce, and print materials.
Developed a premium visual identity for a luxury jewelry brand, including logo design, typography, packaging, and branded materials. The identity reflects craftsmanship, exclusivity, and timeless elegance across physical and digital touchpoints.
Develop a premium visual identity for a luxury jewelry brand that would communicate exclusivity, timeless elegance, and craftsmanship while remaining modern and highly adaptable across physical and digital brand touchpoints.
Created a complete luxury brand identity system for Bakesh Jewellery, establishing a distinctive visual language that strengthened the brand's premium positioning and ensured a consistent, recognizable experience across packaging, print, retail materials, and digital communications.
Designed a complete brand identity for an Italian restaurant inspired by early 20th-century Italy. The project included research, logo design, typography, color palette, and custom graphic elements, creating a refined and memorable brand experience across menus, interiors, merchandise, and marketing materials.
Gaetano is designed for guests who value quality cuisine, meaningful social experiences, and refined interiors. The brand combines authentic Italian heritage with contemporary aesthetics, positioning the restaurant as a destination for romantic dinners, family gatherings, and special occasions.
The visual language draws inspiration from the paintings of Gaetano Bellei, whose works celebrate hospitality, conversation, and shared meals. These references influenced both the branding and interior atmosphere, creating a cohesive storytelling experience throughout the restaurant.
A custom graphic pattern derived from the initial G complements the identity, providing a distinctive visual element that scales consistently across packaging, printed materials, environmental graphics, and digital communications.
Developed a modern rebranding concept for Almaty Zoo, including a new logo, visual identity, typography, color system, merchandise, signage, and promotional materials. The refreshed identity improves brand recognition, strengthens visitor engagement, and creates a more consistent and family-friendly experience across all touchpoints.
Research & Strategy
The project began with an analysis of the zoo's history, existing identity, and visitor experience. The goal was to create a recognizable brand that feels modern while preserving a strong connection to Kazakhstan's natural heritage.
Logo Concept
The central symbol is a stylized saiga antelope — one of Kazakhstan's most distinctive native species. Its simplified geometric form creates a memorable and timeless mark that reflects wildlife, conservation, and the zoo's educational mission.
Created a brand identity for an event platform focused on networking, education, and professional growth. Built around the concept of a gateway to new opportunities, the identity establishes a strong and memorable presence across digital and offline experiences.
The Challenge
The task was to create a new event brand that people would associate with opening doors — to networking, meaningful conversations and personal growth. The project covered both a distinctive, memorable visual identity and a positioning strategy for entering the market.
Audience
The brand speaks to four groups: young professionals aged 25–35 who want to grow their skills and business network; small and mid-sized business owners looking for partners and new directions; students and graduates building their first professional connections; and companies investing in the development of their teams through specialized events.
The Idea
The name GGATE stands for Great Gate — the gateway through which participants step into a world of opportunities, knowledge and connections. The whole identity is built around this metaphor, so the brand reads as a key to success, innovation and progress.
Outcome
The identity positions GGATE as a leading platform for networking and personal growth, where every event is framed as an entry point to new opportunities. It works consistently across badges, merchandise, signage and digital communications.
Created a complete brand identity for a boutique riverside residence in Almaty. Inspired by natural landscapes, the visual concept combines elements of leaves and flowing water to communicate exclusivity, tranquility, and modern living.
The logo is inspired by the surrounding landscape. Its flowing geometry combines the silhouette of a leaf with the movement of the Bolshaya Almatinka River, creating a minimal yet distinctive symbol of growth, harmony, and exclusivity.
Designed as a flexible identity element, the mark scales seamlessly across architectural signage, printed materials, digital media, and premium brand applications.
Developed a brand identity for Bird.kz, a boutique of branded watches in Kazakhstan. In a market dominated by black-and-gold luxury clichés, the identity combines a symbol drawn from Kazakh ornament with a warm burgundy and champagne palette — premium, yet light, lively and locally rooted.
Market Analysis
The project began with an audit of watch resellers in the region. Almost every brand relied on the same formula: black-and-gold minimalism, baroque "luxury" styling and very little colour or individuality. As a result, the stores were hard to tell apart and easy to forget.
Key Insights
The goal was to move away from the uniform and predictable, bring in brightness, lightness and energy, and create a logo that is easy to read and carries a clear meaning. These three principles became the criteria for every design decision.
Two Color Directions
Two concepts were explored. Market Classic used a strict black, white and gold palette — universal and premium, but close to competitors. Brightness & Distinction used bold accents to stand out and feel fresh, but risked losing the sense of luxury.
The Idea
The final identity sits between the two: premium without heaviness. The symbol is a bird formed from the curls of Kazakh ornament and enclosed in a circle — a reference to a watch dial. It connects the brand name, local heritage and the timeless idea that time flies.
Color & Typography
Deep burgundy replaces the category's black, and a champagne-peach to cream gradient replaces flat gold — warmer, softer and instantly recognizable. A classic serif wordmark with a widely tracked subtitle keeps the tone refined and readable.
Pattern & Applications
A pattern built from the same ornament extends the identity across gift boxes, shopping bags, tissue paper, stationery, leather accessories and storefront glass, so every touchpoint feels part of one system.